Tuesday, February 16, 2010

It Was A Dark & Snowy Night

Among other interests, I also do some creative writing. Here is my story, written for my daughter, Wendy's son Chet for his 4th birthday. I had made him a costume for Christmas and one for his sister, Chloe. I wrote the story to go with the costumes! My hope is that Wendy will create illustrations for it, and we'll publish it as a children's storybook. See what you think!
Dark & Snowy Night Feb 2009.pdf

Saturday, February 13, 2010

Marketing Class and Case Study

Here is a presentation I prepared a couple of years ago to present to a university marketing class. It provides a case study of research completed for the Cincinnati Contemporary Arts Center. In this particular study, when presenting results, we provided specific action steps showing how to take research results and use them in strategic planning and communications.


If you have research needs, please feel free to contact me.


Thursday, October 29, 2009

Welcome to the Blog

Welcome to our Beyond Data blog. This is an opportunity for you to share ideas on research and what we have been learning. We have been doing some "add-on" segmentation to some of our recent studies. For example, we've recently done:
  • Dining Out Segments ~ 4 key segments, each driven by key values that call for distinct messaging. Our client has created new media buy strategies and messaging to appeal to each group.
  • Consumer Shopping Segments: 3 consumer groups, with each taking a different approach to how they comparison shop on-line.