Among other interests, I also do some creative writing. Here is my story, written for my daughter, Wendy's son Chet for his 4th birthday. I had made him a costume for Christmas and one for his sister, Chloe. I wrote the story to go with the costumes! My hope is that Wendy will create illustrations for it, and we'll publish it as a children's storybook. See what you think!
Dark & Snowy Night Feb 2009.pdf
Janet Metzelaar's Blog
Tuesday, February 16, 2010
Saturday, February 13, 2010
Marketing Class and Case Study
Here is a presentation I prepared a couple of years ago to present to a university marketing class. It provides a case study of research completed for the Cincinnati Contemporary Arts Center. In this particular study, when presenting results, we provided specific action steps showing how to take research results and use them in strategic planning and communications.
Class_on_Marketing.pdf
If you have research needs, please feel free to contact me.
Enjoy!
Class_on_Marketing.pdf
If you have research needs, please feel free to contact me.
Enjoy!
Labels:
research,
sample study,
strategic planning
Thursday, October 29, 2009
Welcome to the Blog
Welcome to our Beyond Data blog. This is an opportunity for you to share ideas on research and what we have been learning. We have been doing some "add-on" segmentation to some of our recent studies. For example, we've recently done:
- Dining Out Segments ~ 4 key segments, each driven by key values that call for distinct messaging. Our client has created new media buy strategies and messaging to appeal to each group.
- Consumer Shopping Segments: 3 consumer groups, with each taking a different approach to how they comparison shop on-line.
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