Thursday, October 29, 2009

Welcome to the Blog

Welcome to our Beyond Data blog. This is an opportunity for you to share ideas on research and what we have been learning. We have been doing some "add-on" segmentation to some of our recent studies. For example, we've recently done:
  • Dining Out Segments ~ 4 key segments, each driven by key values that call for distinct messaging. Our client has created new media buy strategies and messaging to appeal to each group.
  • Consumer Shopping Segments: 3 consumer groups, with each taking a different approach to how they comparison shop on-line.