Welcome to our Beyond Data blog. This is an opportunity for you to share ideas on research and what we have been learning. We have been doing some "add-on" segmentation to some of our recent studies. For example, we've recently done:
- Dining Out Segments ~ 4 key segments, each driven by key values that call for distinct messaging. Our client has created new media buy strategies and messaging to appeal to each group.
- Consumer Shopping Segments: 3 consumer groups, with each taking a different approach to how they comparison shop on-line.
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